More Than a Cinnamon Roll
A story of faith, family, redemption, and the belief that something made with love — and purpose — always tastes better.
A story of faith, family, redemption, and the belief that something made with love — and purpose — always tastes better.
Where it began
While in prison, Casey Vanderhoef made a decision: to rebuild his life around the things that truly matter — his faith, his family, and creating joy through food. He had a vision to create the greatest cinnamon roll in the history of the world. Not just a good one. Something that could bring light into people's lives, even if just for a bite.
He wrote about it. He dreamed about it. He refined it long before it ever existed in a kitchen. Today, that vision is a reality.
What we stand for
Rize Sweet Rollz was born out of redemption, resilience, and the belief that something sweet can change someone's day. Every roll represents second chances, hard work, and the power of choosing joy.
This isn't just about baking — it's about rising. Through every sweet roll, we hope you taste more than cinnamon and sugar. We hope you taste purpose, perseverance, and new beginnings.
The people behind the rolls
At Rize Sweet Rollz, we are proud to be a First-Step Employer — meaning we seek to help those re-integrating into society by providing stable employment and resources to those who need it most. Studies show that employment is one of the largest factors in reducing recidivism rates, and we take that responsibility seriously.
Each batch is made with care by a team of former inmates, striving to better their lives and themselves. By supporting Rize Sweet Rollz, you are supporting a second chance for them.
We are dedicated to creating meaningful second chances — for ourselves, for our community, and for anyone who believes that transformation is possible. We do this while handcrafting what we believe are the best sweet rolls in the world. One roll at a time.
We believe in the power of redemption and give opportunity to those who need it most.
Every roll is handcrafted with care. We take pride in every single batch that leaves our kitchen.
Baked fresh and ready when you are. Bakery quality every single time.
We support our community and are proud to be building something meaningful together.
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